{"title":"Individual Products","description":"\u003cp\u003eExplore BeTrufy products individually, from facial, lip and body care to the BeTrufy Within powder collection.\u003c\/p\u003e","products":[{"product_id":"betrufy-beet-tint-lip-cheek-tint-10-ml","title":"BeTrufy Beet Tint | Lip \u0026 Cheek Tint — 10 ml","description":"\u003ch3\u003eBeet Tint — 10 ml\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A buildable lip + cheek tint that translates BeTrufy’s beetroot story into quick, wearable rosy-red color.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot-derived Color \/ Beetroot Extract\u003c\/strong\u003e — the botanical identity behind BeTrufy’s beet-inspired color story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCosmetic-grade Red Iron Oxide\u003c\/strong\u003e — provides stable, controlled pigment for consistent rosy-red color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — a lightweight emollient that supports a smoother, more comfortable application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e — helps the tint spread smoothly and conditions the lips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant and conditioning support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica) Extract\u003c\/strong\u003e — soothing, skin-comfort support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIron oxide provides the dependable color while beetroot keeps the shade story rooted in the brand.\u003c\/li\u003e\n\u003cli\u003eSqualane and castor oil help the tint feel comfortable on lips and cheeks.\u003c\/li\u003e\n\u003cli\u003eUse one formula for a buildable fresh-looking flush across lips, cheeks or both.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529504886846,"sku":"FLUSH-02","price":1499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_37_PM-1.png?v=1790353558"},{"product_id":"betrufy-beet-bar-botanical-soap-110-g","title":"BeTrufy Beet Bar | Botanical Soap — 110 g","description":"\u003ch3\u003eBeet Bar — 110 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A gentle body-cleansing bar that brings BeTrufy’s beetroot identity together with a mild cleansing system and skin-conditioning care.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Cocoyl Isethionate (SCI)\u003c\/strong\u003e — the main gentle cleanser, chosen for a softer syndet-style cleansing feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract\u003c\/strong\u003e — BeTrufy’s botanical signature and the outside-care side of the beetroot story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic Acid\u003c\/strong\u003e — supports a smoother, more even-looking complexion by helping improve the appearance of uneven pigmentation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — helps reduce the dry, tight feeling that cleansing can leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — conditions and softens the skin feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — supports a comfortable, moisturized feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps remove everyday oil and impurities without making harsh cleansing the whole story.\u003c\/li\u003e\n\u003cli\u003ePairs beetroot identity with kojic acid for a more purposeful, even-looking skin routine.\u003c\/li\u003e\n\u003cli\u003eFinishes with glycerin, shea butter and panthenol so skin feels fresh, soft and comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529504985150,"sku":"BODY-02","price":1499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_44_PM-5.png?v=1790352962"},{"product_id":"betrufy-lip-beet-beetroot-lip-scrub-20-g","title":"BeTrufy Lip Beet | Beetroot Lip Scrub — 20 g","description":"\u003ch3\u003eLip Beet — 20 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A beetroot lip scrub designed to lift dry surface flakes and leave lips feeling smoother, softer and ready for color or care.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine Sugar (Sucrose)\u003c\/strong\u003e — gentle physical exfoliation for dry, flaky surface skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract\u003c\/strong\u003e — BeTrufy’s botanical signature and the identity behind the fresh, rosy lip-care story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — helps soften and condition dry-feeling lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e — gives the scrub a smooth, conditioning glide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant and conditioning support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica) Extract\u003c\/strong\u003e — soothing, comforting support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFine sugar handles the exfoliation, helping remove dry surface buildup.\u003c\/li\u003e\n\u003cli\u003eShea butter and castor oil help lips feel soft and conditioned after polishing.\u003c\/li\u003e\n\u003cli\u003eThe result is a fresh-looking lip surface without promising permanent color change.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529505116222,"sku":"FLUSH-03","price":1499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_51_13_PM_60cfd889-cd84-4976-ae4c-b464cdf6a2de.png?v=1790353511"},{"product_id":"betrufy-beet-polish-beetroot-body-scrub-200-g","title":"BeTrufy Beet Polish | Beetroot Body Scrub — 200 g","description":"\u003ch3\u003eBeet Polish — 200 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A beetroot-powered body exfoliator that smooths away dull surface buildup while oils, butter and humectants help keep the finish conditioned.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFine Sugar (Sucrose)\u003c\/strong\u003e — the main physical exfoliant for removing dead surface cells and smoothing rough-feeling skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract \/ Powder\u003c\/strong\u003e — BeTrufy’s botanical signature and the identity behind the ritual.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — helps soften and condition skin after exfoliation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — attracts moisture and helps reduce an overly dry after-feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e — a lightweight emollient that improves glide and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e — antioxidant and conditioning support for the oil phase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFine sugar lifts away dead surface cells for skin that feels immediately smoother.\u003c\/li\u003e\n\u003cli\u003eBeetroot gives the ritual its nature-led identity without being asked to do the job of every active.\u003c\/li\u003e\n\u003cli\u003eShea butter, jojoba oil and glycerin help leave the body feeling softer and more polished, not stripped.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529505247294,"sku":"BODY-03","price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_46_PM-6.png?v=1790352985"},{"product_id":"betrufy-beet-cream-daily-moisturizer-50-g","title":"BeTrufy Beet Cream | Daily Moisturizer — 50 g","description":"\u003ch3\u003eBeet Cream — 50 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A daily moisturizer where beetroot provides the botanical identity and modern barrier-care ingredients provide the functional hydration support.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract\u003c\/strong\u003e — BeTrufy’s botanical signature and the nature-led foundation of the product story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e — supports the skin’s protective barrier and moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — helps skin feel plumper and more hydrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — supports the barrier and a more even-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica) Extract\u003c\/strong\u003e — soothing, skin-comfort support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — a lightweight emollient that softens skin and helps reduce moisture loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCeramide NP and squalane help support the skin barrier and reduce the feeling of dryness.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid adds the water-binding hydration that helps skin feel softer and plumper.\u003c\/li\u003e\n\u003cli\u003eBeetroot gives the moisturizer its BeTrufy identity while the supporting actives do the targeted skincare work.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529505345598,"sku":"DEFENSE-02","price":1799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_22_PM.png?v=1790353210"},{"product_id":"betrufy-beet-shield-daily-sunscreen-50-g","title":"BeTrufy Beet Shield | Daily Sunscreen — 50 g","description":"\u003ch3\u003eBeet Shield — 50 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A daily tinted sunscreen that puts broad-spectrum UV protection first, then layers in BeTrufy’s beetroot identity and skin-comfort ingredients.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad-spectrum UV Filters\u003c\/strong\u003e — the protective core of the formula, designed to help protect skin from UVA + UVB exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract\u003c\/strong\u003e — BeTrufy’s botanical signature and the nature-led identity of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIron Oxides — Red \/ Yellow \/ Black\u003c\/strong\u003e — create the natural-looking tint and help reduce the look of a typical white or ashy cast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — supports the skin barrier and overall skin appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — helps maintain a hydrated, comfortable skin feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica)\u003c\/strong\u003e — soothing, skin-comfort support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBroad-spectrum filters provide the sun-protection function; beetroot is the brand story, not a replacement for sunscreen actives.\u003c\/li\u003e\n\u003cli\u003eIron oxides give the finish a more natural-looking tint instead of a chalky cast.\u003c\/li\u003e\n\u003cli\u003eNiacinamide, hyaluronic acid and cica help make daily protection feel more like skincare.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529505738814,"sku":"DEFENSE-03","price":1899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_06_34_55_PM-2.png?v=1790353133"},{"product_id":"betrufy-beet-clay-beetroot-face-mask-120-g","title":"BeTrufy Beet Clay | Beetroot Face Mask — 120 g","description":"\u003ch3\u003eBeet Clay — 120 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A clarifying beetroot clay mask that combines a classic oil-absorbing base with modern barrier and comfort ingredients.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e — absorbs excess surface oil and gives the mask its deep-cleansing role.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Powder \/ Extract\u003c\/strong\u003e — BeTrufy’s botanical signature and the nature-led identity of the mask.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — supports the skin barrier and helps improve the look of uneven, tired-looking skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — soothing and hydrating support alongside the clay base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — helps the mask feel less drying on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — skin-conditioning and barrier-supporting care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin helps lift excess oil and surface impurities when skin needs a focused reset.\u003c\/li\u003e\n\u003cli\u003eNiacinamide brings modern skincare support to the beetroot-led ritual.\u003c\/li\u003e\n\u003cli\u003eAloe, glycerin and panthenol help keep the clay step fresh and comfortable rather than harsh.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default Title","offer_id":50529505869886,"sku":"FRESH-02","price":1799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_40_PM-3.png?v=1790353365"},{"product_id":"betrufy-beet-glow-botanical-toner-120-ml","title":"BeTrufy Beet Glow | Botanical Toner — 120 ml","description":"\u003ch3\u003eBeet Glow — 120 ml\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it is.\u003c\/strong\u003e A hydrating botanical toner that pairs BeTrufy’s beetroot identity with modern hydration and barrier-support ingredients.\u003c\/li\u003e\u003c\/ul\u003e\n\u003ch4\u003eKey ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeetroot Extract\u003c\/strong\u003e — the botanical signature of BeTrufy’s outside-care story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e — supports the skin barrier and helps improve the appearance of dull, uneven-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — helps attract moisture so skin feels fresher, plumper and more hydrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOther supporting ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica (Cica) Extract\u003c\/strong\u003e — soothing, skin-comfort support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e — helps maintain a conditioned, comfortable feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — a humectant that helps attract and retain moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy it earns a place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHydration comes from proven humectants such as hyaluronic acid and glycerin, not from overclaiming beetroot.\u003c\/li\u003e\n\u003cli\u003eNiacinamide supports the barrier while cica and panthenol help keep the toner comfortable.\u003c\/li\u003e\n\u003cli\u003eBeetroot remains the botanical thread that makes the formula unmistakably BeTrufy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy","offers":[{"title":"Default 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place\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eA convenient way to bring beetroot into the food and wellness side of your daily routine.\u003c\/li\u003e\n\u003cli\u003eOne ingredient keeps the blend straightforward, flexible and easy to use.\u003c\/li\u003e\n\u003cli\u003eIt carries BeTrufy’s beetroot identity from outside care into the inside ritual without claiming the same mechanism for both.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BeTrufy Within","offers":[{"title":"Default Title","offer_id":50529506000958,"sku":"NUTRITION-02","price":1799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/8725\/0750\/files\/ChatGPT_Image_Sep_25_2026_08_16_50_PM-8.png?v=1790352828"},{"product_id":"betrufy-within-beet-ginger-powder-blend-200-g","title":"BeTrufy Within Beet + Ginger | Powder Blend — 200 g","description":"\u003ch3\u003eWithin Beet + Ginger — 200 g\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eWhat it 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