· Rooted in beauty
BeTrufy
Eight beetroot-powered essentials for lips, skin and body.
· Rooted in beauty
Eight beetroot-powered essentials for lips, skin and body.
Beetroot-powered beauty
Everyday color and care for lips, skin and body—built around the beetroot ritual.
BeTrufy Within
Pure Beet, Beet + Ginger, Beet + Pomegranate. Choose one or take all three.
The BeTrufy world
Start here
Four simple entry points into BeTrufy—from quick color to daily face care.
Daily moisture
A 50 g daily moisturizer for your facial skincare routine.
Daily SPF
A 50 g daily sunscreen that completes the face-care lineup.
Rooted in beet
BeTrufy reimagines beetroot across color, facial skincare, body care and BeTrufy Within nutrition powders. Start with one product or build a routine that feels like yours.
Bundle the ritual
Pair products that already belong together—or go straight for the full glow ritual.
Lip + cheek
Beet Tint + Lip Beet in one color-and-care pairing.
Fresh glow
Beet Clay + Beet Glow for a simple facial-care pairing.
Daily defense
Beet Cream + Beet Shield SPF 50+ for an everyday pair.
Full ritual
Four BeTrufy products across face, lip and body care.
Make it yours
Start anywhere. Layer only what you want.
Good to know
Everything you need before you choose.
Start with the step that fits your routine: Beet Tint for lip + cheek color, Beet Cream for daily moisturizer, Beet Shield for sunscreen, or Beet Polish for body care.
Yes. BeTrufy has individual products across lip + cheek, facial skincare, body care and nutrition, plus ready-made duos and multi-product sets.
Each bundle product page lists the included products clearly, so you can see exactly what is inside before adding it to your bag.
No. The current range spans lip + cheek, facial skincare, body care and BeTrufy Within beetroot powder blends.